Hello.

I'm a Staff Product Designer focused on solving the right problem. My job is turning hard problems into simple, lasting solutions.

About Me

About Me

I’m a designer who genuinely enjoys the 'messy middle' of a project. I specialize in taking those huge, complicated problems that keep stakeholders up at night and turning them into designs that just...work.

I enjoy digging into research to uncover real friction, crafting high-fidelity prototypes, and obsessing over the details.

I love collaborating with teams who care as much as I do about building things that are as functionally solid as they are beautiful. At the end of the day, I don’t just design interfaces; I spend as much time in strategy conversations as I do in Figma. For me, the design only works if the thinking behind it is right.

Staff Product Designer

Qonto

2023 - Present

Senior Product Designer

Klarna

2021 - 2022

Product Designer

Docebo

2019 - 2021

Senior Product Designer

XP

2018 - 2019

UI Designer

Fjord

2016 - 2018

Digital Art assistent

F/Nazca Saatchi & Saatchi

2013 - 2016

Digital Art assistent

FCB Brasil

2012 - 2013

Staff Product Designer

Qonto

2023 - Present

Senior Product Designer

Klarna

2021 - 2022

Product Designer

Docebo

2019 - 2021

Senior Product Designer

XP

2018 - 2019

UI Designer

Fjord

2016 - 2018

Digital Art assistent

F/Nazca Saatchi & Saatchi

2013 - 2016

Digital Art assistent

FCB Brasil

2012 - 2013

My learnings

My learnings

01

Craft isn't enough on its own

Obsessing over execution quality is what brought me to this work. Then I became a Product Designer and learned that strong craft applied to the wrong problem is just expensive polish. Sometimes the best design decision is to kill the feature, fix the root cause with a small improvement, or simply say no. It saves time, saves money, and spares users from something they never needed.

01

Craft isn't enough on its own

Obsessing over execution quality is what brought me to this work. Then I became a Product Designer and learned that strong craft applied to the wrong problem is just expensive polish. Sometimes the best design decision is to kill the feature, fix the root cause with a small improvement, or simply say no. It saves time, saves money, and spares users from something they never needed.

01

Craft isn't enough on its own

Obsessing over execution quality is what brought me to this work. Then I became a Product Designer and learned that strong craft applied to the wrong problem is just expensive polish. Sometimes the best design decision is to kill the feature, fix the root cause with a small improvement, or simply say no. It saves time, saves money, and spares users from something they never needed.

02

Components are part of the solution

A design system built in isolation from features is a design system built in isolation from users. Every component should earn its place by solving a real problem. The best systems I've worked on were built in close collaboration between DS and feature designers from the start and every time a feature exposed a gap, we treated it as an opportunity to strengthen the system, not work around it.

02

Components are part of the solution

A design system built in isolation from features is a design system built in isolation from users. Every component should earn its place by solving a real problem. The best systems I've worked on were built in close collaboration between DS and feature designers from the start and every time a feature exposed a gap, we treated it as an opportunity to strengthen the system, not work around it.

02

Components are part of the solution

A design system built in isolation from features is a design system built in isolation from users. Every component should earn its place by solving a real problem. The best systems I've worked on were built in close collaboration between DS and feature designers from the start and every time a feature exposed a gap, we treated it as an opportunity to strengthen the system, not work around it.

03

Where does my work begin

Most briefs I receive are solutions with the problem quietly removed. "We need a notification centre." "Add a dashboard." "Build an onboarding flow." The problem has already been decided, just disguised as a requirement. I've lost count of how many times a project arrived already wearing the name of a solution looking for a designer to execute it. The most valuable thing I do before start working is unwrap that solution back to its actual problem. That's where the real design work begins, and where most designers never go.

03

Where does my work begin

Most briefs I receive are solutions with the problem quietly removed. "We need a notification centre." "Add a dashboard." "Build an onboarding flow." The problem has already been decided, just disguised as a requirement. I've lost count of how many times a project arrived already wearing the name of a solution looking for a designer to execute it. The most valuable thing I do before start working is unwrap that solution back to its actual problem. That's where the real design work begins, and where most designers never go.

03

Where does my work begin

Most briefs I receive are solutions with the problem quietly removed. "We need a notification centre." "Add a dashboard." "Build an onboarding flow." The problem has already been decided, just disguised as a requirement. I've lost count of how many times a project arrived already wearing the name of a solution looking for a designer to execute it. The most valuable thing I do before start working is unwrap that solution back to its actual problem. That's where the real design work begins, and where most designers never go.

04

The human side of artificial inteligence

As a Product Designer I had moments of excitement about what AI can do, but then a question always shows up, and I can’t shake it: where is the human in all this intelligence? Because when AI enters a product, it changes how people feel about themselves. Will they feel understood or overwhelmed? Empowered or confused? In control or just quietly nudged along? AI can suggest. It can predict. It can automate. But my job is to make sure that intelligence feels human, built on trust, transpaency, and a genuine understanding of the person on the other side of the screen.

04

The human side of artificial inteligence

As a Product Designer I had moments of excitement about what AI can do, but then a question always shows up, and I can’t shake it: where is the human in all this intelligence? Because when AI enters a product, it changes how people feel about themselves. Will they feel understood or overwhelmed? Empowered or confused? In control or just quietly nudged along? AI can suggest. It can predict. It can automate. But my job is to make sure that intelligence feels human, built on trust, transpaency, and a genuine understanding of the person on the other side of the screen.

04

The human side of artificial inteligence

As a Product Designer I had moments of excitement about what AI can do, but then a question always shows up, and I can’t shake it: where is the human in all this intelligence? Because when AI enters a product, it changes how people feel about themselves. Will they feel understood or overwhelmed? Empowered or confused? In control or just quietly nudged along? AI can suggest. It can predict. It can automate. But my job is to make sure that intelligence feels human, built on trust, transpaency, and a genuine understanding of the person on the other side of the screen.

What People Say

What People Say

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